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Rise Southern Biscuits and Righteous Chicken is tackling the labor shortage with contactless ordering, including an in-store kiosk and heated locker system installation, according to a press release.
Early this year, Rise installed a heated locker system and touchscreen ordering kiosk at its 932-square-foot location in downtown Durham, North Carolina. Not only has it streamlined in-store and online ordering experience for guests while keeping delivery and to-go orders hot and fresh, but early data shows that it has helped the brand increase sales and build operational efficiencies into its labor model.
Where many quick service restaurants aim to keep their labor cost percentages around 25% of sales, Rise’s efficient model helped keep the downtown Durham location’s labor cost percentage at an average of 18.18% throughout the first half of 2021, even dipping as low as 16.14%. The ordering efficiencies helped Rise reduce the number of employees required per shift to a minimum of three staff members, not only saving on daily labor costs but allowing staff to focus on food quality and speed of service.
While it was initially designed to enhance contactless ordering options for guests, when the installation showed near-immediate ROI, the company installed the system at two additional corporate locations in March.
Additional revenue generating opportunities came from built-in suggestive selling within the digital ordering platform, allowing guests to add complementary items to their tickets based on their orders and historical preferences.